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do less, do it more often and keep getting better at it.

Priority Mapping Part 1 – Outlining Your Goals

This is part one of a five part series. If you haven’t already, start with the Introduction to Priority Mapping. I find it’s easier to grasp the concept of Squares with a simple marketing example. Let’s imagine you had a $100,000 a year marketing budget and you wanted the highest return on investment possible. How would you spend that money? Find something that works and spend most of your budget on it Ideally, you’ve already

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An Introduction to Priority Mapping

It’s the question I asked myself when I started my career and it’s the question I asked myself everyday as we went from hundreds of thousands to tens of millions in revenue. How do we know we’re working on the right things? And then, like all founders, I’d go down the rabbit hole of questions. How do we break down our goals for the year? Did we choose the right quarterly and monthly objectives?  How

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Time to go back to work

What was supposed to be just a few months turned into a much needed and brilliant year off. And by off, I mean really off. No consideration of what to do next, no planning a next venture, no networking, nothing. But it’s time to put on that uniform again, get out of the house and get back to work. This month I started a new role as a VC with the MaRS Investment Accelerator Fund.

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